Majorel Africa

Majorel Africa – Leading Customer Experience & Outsourcing Solutions in Africa

Majorel Africa is a major player in the customer experience (CX) and business process outsourcing (BPO) industry with a strong presence across the African continent and global operations spanning more than 30 countries. Formed through the merger of the CRM businesses of Sahara Group and Bertelsmann, Majorel has grown into a global provider of next-generation end-to-end CX solutions for digital-native and vertical leading brands. The company delivers personalized customer support, advanced data-driven services, and multilingual contact center solutions that help businesses optimize customer engagement and build loyalty. (Martini)

Majorel’s headquarters for Africa operations is based in Casablanca, Morocco, where it benefits from the region’s strategic location, multilingual workforce, and robust outsourcing ecosystem to serve domestic and international clients. With a workforce that spans over 66,000 employees worldwide and approximately 20,000 team members in Africa, Majorel’s African footprint includes operations in Morocco, Senegal, Côte d’Ivoire, Egypt, Togo, Kenya, and Ghana. (Ghanas Online)

Expanding Operations Across Africa

Majorel’s ongoing expansion in Africa underscores its commitment to scaling CX services in fast-growing markets. In Ghana, the company established a new delivery center in Accra aimed at consolidating its position in West Africa, creating hundreds of jobs, and supporting impact sourcing strategies in partnership with global digital clients. This strategic expansion reflects Majorel’s intent to strengthen local talent pipelines and contribute to economic growth while extending its global delivery capabilities. (Ghanas Online)

With operations in multiple African countries, Majorel Africa leverages regional expertise and cultural understanding to deliver customized solutions for clients across sectors including telecommunications, technology, e-commerce, and financial services. The company’s services typically include customer interaction services, back-office support, technical assistance, CRM outsourcing, and multilingual capabilities tailored to the needs of global brands. (Martini)

Technology, Talent & Service Delivery

Majorel Africa stands out for its combination of talent, data, and technology to drive impactful outcomes for clients. By integrating cutting-edge digital tools, automation, and workforce optimization, the company enhances operational efficiency while enriching the end-customer experience. Majorel’s CX solutions emphasize quality, consistency, and adaptability to the evolving expectations of users across voice, chat, email, and social media channels. (Lusha)

The company’s strategic presence across Africa enables it to serve French-, Arabic-, and English-speaking markets, making Majorel a key outsourcing partner for businesses targeting diverse customer segments. Its global scale and local presence combine to deliver competitive outsourcing solutions that empower businesses to focus on core competencies while improving customer satisfaction and retention. (Martini)

Workforce, Social Impact & Growth

Majorel’s African operations have contributed to local employment growth, with centers across North and West Africa offering opportunities for thousands of professionals. The company’s impact sourcing initiatives aim to support underserved markets by providing formal employment, training, and career development opportunities, aligning with broader social and economic goals. (Ghanas Online)

The firm also emphasizes community engagement and corporate responsibility, participating in initiatives that enhance well-being and promote inclusive growth. As Majorel evolves within the region, its service offerings and employment base continue to expand in response to market demand and digital transformation trends. (LinkedIn)

Majorel Africa is a leading provider of customer experience and business process outsourcing solutions across the continent, blending global expertise with local operational strength. Its expanding operations in countries like Ghana and Morocco highlight the company’s strategic commitment to growth, talent development, and quality service delivery. With a broad range of CX capabilities and a multilingual workforce, Majorel Africa continues to be a key partner for global brands seeking scalable, efficient, and culturally attuned outsourcing solutions.