Majorel Africa

Majorel Africa is a prominent player in the customer experience and business process outsourcing industry, operating in Morocco and West Africa. The company was formed through the merger of SAHAM and Bertelsmann’s CRM operations and has since become a significant employer in the region, with over 7,600 employees in Morocco and West Africa.

Key Features:

– Headquarters: Located in Casablanca, Morocco, with multiple addresses, including the Casablanca Nearshore Park and Casablanca Finance City.
– Services: Majorel Africa offers a range of services, including:
– Customer Experience: Providing personalized customer support and experience management.
– Customer Relationship Management (CRM): Outsourcing CRM services to help businesses manage their customer interactions.
– Content Moderation: Moderating online content to ensure it meets community standards.
– Back-Office Support: Providing administrative support services.
– Technical Support: Offering technical assistance and support.
– Multilingual Services: Supporting multiple languages, including French, Arabic, and English.
– Global Presence: Majorel has a significant global presence, with approximately 82,000 employees across 45 countries, serving over 500 clients ¹.
– Recent Developments: Majorel Africa is undergoing a rebranding under Téléperformance, following the acquisition by the latter. The company continues to grow its workforce in Morocco and expand its services.

Why Majorel Africa Matters:

– Nearshore Advantage: Morocco’s proximity to Europe, favorable business environment, and multilingual workforce make it an attractive location for outsourcing and digital services.
– Scale & Capability: Majorel Africa is a significant player in Africa’s BPO/CX sector, with thousands of employees and multiple languages supported.
– Growth & Innovation: The rebranding under Téléperformance and continued hiring indicate plans for expansion and strengthening of their offerings ¹ ².