A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." (American Marketing Association) “Branding began as a way to tell one person's cattle...

This is the final part of the series. In the previous eleven (11) parts, we dissected economic development as advanced by Western hegemony from two perspectives; namely, sociological and managerial. In this final part, we’ll look at what true...

Prologue It is an undeniable fact that economic development is a function of management. Without effective management, then, no economy can truly develop. In this sixth and final part (eleventh in all) of examining economic development from the perspective of...

Prologue It is an undeniable fact that economic development is a function of management. Without effective management, then, no economy can truly develop. In this fifth part (tenth in all) of examining economic development from the perspective of the Value...

"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things...